"Ask yourself what makes you come alive, and go do it. Because what the world needs is people who have come alive."
Howard Thurman
How you will be guided
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Professional guidance
Founder Sarah Vermazen is a versatile trainer, coach and program developer with 15+ years of experience in learning and development. Her work integrates psychology, sociology, theater, coaching and body-based practices. She is currently training to become a registered coach-counsellor, adding even more depth to her skillset. Sarah is a member of the LVSC, a professional coaching association, ensuring high quality standards.
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Focused on growth
Every group and individual session is treated as a focused training moment designed to challenge you to grow. We clarify your starting point, make your goals clear and track your progress, so we can celebrate every step and know exactly what you need to keep moving forward. You’ll be challenged in reflective, practical and playful ways, often discovering that you are more capable than your inner critic would have you believe.
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Present with room for depth
The guidance is rooted in taking concrete steps in the present, while acknowledging that patterns from the past can influence how you show up today. Where relevant, there is space to explore past experiences to understand what needs to shift in order to move forward. Based on your intake and goals, we determine together whether your question calls for coaching, counselling, or a thoughtful combination of both.
WHY
I believe the world becomes a better place when each of us has the opportunity to discover and develop our full potential. That way, we can use our talents to create a positive and lasting impact in the world.
Through In Your Natural Flow, I support creative, versatile entrepreneurs and professionals who like to do things a little differently.
When you do what you’re good at, what energizes you, and what truly matters to you, it’s contagious. It connects, inspires, and contributes to meaningful impact — for yourself and those around you.
I help you break out of the boxes that no longer fit you, so you can fully and sustainably express your multifaceted potential — in your work and beyond.
Because I believe that what you bring to the table truly matters. That you are allowed to color outside the lines. And that by doing so, you make this world a richer, more vibrant place.
Nice to meet you!
My name is Sarah Vermazen, and I’m the founder of In Your Natural Flow.
Before I fully embraced my multipassionate nature, I often felt like I didn’t quite belong anywhere. I had broad interests, wanted everything, and enjoyed so many different things. But that made choosing nearly impossible. A “jack of all trades, master of none”… that’s how I often felt. I doubted myself and struggled with the belief that I wasn’t truly good at anything.
The turning point came when I started to recognize the common thread connecting my different talents and interests. My values became my compass, instead of being guided by the expectations of others or the critical voice in my head. I also developed a kinder, softer relationship with myself and discovered:
My versatility isn’t a flaw. It’s my strength.
I found work that allowed me to use my broad range of interests and talents, and I gave myself permission to keep learning and exploring new things.
At the time, I was working in higher education as a lecturer, trainer, coach, and curriculum developer in fields such as psychology, sociology, research, and communication. Alongside that, I provided freelance training in communication and theatre.
I worked in and from different parts of the world — including Gambia, South Africa, and Thailand. I never hesitated to change roles or directions when something no longer felt aligned.
It was the combination and variety of all these roles and environments that made me thrive. I felt completely in my element. It gave me a sense of freedom, spaciousness, and clarity, and opened up a world of possibilities.
Over time, I realized I wasn’t the only one
I saw how the most talented, creative and ambitious entrepreneurs and professionals were also struggling. Not because they didn’t know what they wanted, but because they saw, felt, and could do so much. And found few examples of how all those parts of themselves could exist together.
That’s why I founded In Your Natural Flow in 2019.
To guide multipassionates in creating a way of living and working that truly fits.
With over 15 years of experience, I support creative, entrepreneurial people who are willing to look deeper, and who are ready to shape their ideas, desires, and talents into something real. Not based on a standard model from the outside, but from their talents, values, and mission.
Are you ready to shape your way of living and working, on your own terms?
Check here to find out how I can support you.
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I challenge you in a practical and playful way to step outside your comfort zone, think creatively, and embrace making mistakes as part of your growth process.
I leverage my theoretical and practical background in human behavior to help you break free from rigid thinking patterns and automatic behaviors. My own life experiences, in which I regularly step outside my comfort zone, also inform my understanding of what this can yield for you.
My guidance is serious when necessary, but overall it is practical, light, and playful. I believe that taking yourself and life a little less seriously brings a lot of relief. This creates space to enjoy, make mistakes, and try new things.
Clients experience my guidance as versatile, empathetic, playful, and holistic, as I connect the mind, body, and heart. I effortlessly alternate scientific theory with active, creative, and practicaltasks, and I combine this with body-oriented work when needed.
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People come to me because they feel there’s more within them than they’re currently expressing — and because they’re ready to finally channel their versatility with clarity and intention.
They no longer want to doubt their direction, shrink themselves to fit what’s expected, or stay stuck in ideas without action.
They’re curious, sensitive, creative, and driven — but they’re looking for clarity, structure, and a way to shape all those qualities into something that truly fits.
I help you uncover what you really want, what’s holding you back, and how to create a way of living and working that aligns with your values, energy, and ambitions. That way, you can stop being led by the critical voice in your head or expectations from others.
Using behavioral psychology, practical tools, and guided reflection, you’ll gain insight, confidence, and forward momentum. I’ll challenge you to make bold, aligned choices — and support you in sustaining them over time.
I work with multipassionate entrepreneurs and professionals who aren’t looking for one-size-fits-all solutions, but for a path that makes sense from the inside out.
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I am a registered member of the LVSC, a Dutch association for professional coaches and supervisors, ensuring high quality standards. I attend continuous training to improve my coaching and counseling skills. On top of that I regularly have (international) intervision and meetings with fellow coaches and counsellors and receive supervision from highly experienced coaches and counsellors.
Education2025–present: Academie voor Coaching & Counselling – Register Coach-Counsellor
2021–2022: Multipassionate Coaching Academy – Career Coaching for Creative Generalists (Certificate)
2021: Acceptance and Commitment Therapy (ACT) – ACT Guide (Certificate)
2018: Basic Teacher Training for Higher Education – Vrije Universiteit Amsterdam (BDB & BKE License Certificate)
2017–2018: Introduction to Psychology – Open Universiteit (Certificate)
2014–2016: MSc Sociology – Vrije Universiteit Amsterdam (Master Diploma)
Research: Influence of teacher perceptions on school recommendations (social class & ethnicity)
Additional course: Socio-cultural differences in the classroom (Pedagogy)
2012–2014: Bachelor of Arts, Drama Education – NHL Hogeschool (120 EC Certificate)
2004–2009: Bachelor of International Tourism Management & Consultancy – Breda University of Applied Sciences (Bachelor Diploma)
Focus: Sustainability and social impact of international tourism
Courses & Specializations
2025–present: NHA – Career Coaching, EFT, Relationship Therapy
2022–2023: Jan Geurtz – Year-long program on meditation & spiritual foundations
Additional courses on love & relationships (Aug 2022) and advanced training for coaches & therapists (Dec 2022)
2022: Traditional Thai Table Massage – International Training Massage School Chiang Mai (Certificate)
2021: Boxing Coaching Level 1 – Bokscoaching (Certificate)
2019: Traditional Thai Massage – International Training Massage School Chiang Mai (Certificate)
2019: Improvisation Theatre Trainer – Impro Academie (Certificate)
2018: Improvisation Theatre Actor – Impro Academie (Certificate)
2017: Solution-Focused Coaching – Solvitas (Certificate)
2014: Laughter Yoga Trainer – Lachpsycholoog (Certificate)
2011: Classroom Management Training – Vrije Universiteit Amsterdam (Certificate)
Work Experience
Founder & Coach / Trainer — In Your Natural Flow
2019 – presentSupporting creative, multi-talented professionals and entrepreneurs
Designing and delivering workshops, coaching sessions, and online programs
Helping individuals and teams maximize their talent and impact
Teacher, Coach & Curriculum Developer — Education & Organizations
2011 – presentTeaching in the fields of drama, psychology, sociology, and communication skills
Coaching students on study and career development
Designing and coordinating educational programs and coaching structures
Supporting colleagues in professional and didactic development
Freelance Trainer & Training Actor — Social Sector
2013 – 2017Delivering trainings and workshops for social organizations
Applying theatrical methods and training acting to enhance learning
Recruiter — Health & Welfare Sector
2010 – 2011Matching candidates with roles aligned with their talents and needs
For an extensive overview, check my Linkedin.
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The World as My Classroom
My journey began at 19 in Gambia, sparking a lifelong passion for global perspectives. After studying tourism and finding my "calling" while teaching in Thailand, I returned to the Netherlands to dive into education. Over the years, I’ve evolved through roles as a teacher, coach, and educational developer, fueled by a Master’s in Sociology and studies in theater, psychology, coaching and counseling.
Following my flow
In 2019, I followed my intuition, left my university position, and founded In Your Natural Flow. This creative incubator allows me to work outdoors, indoors and online with clients, also from different places like South Africa and Thailand, merging my professional talents with a lifestyle rooted in nature and cultural immersion.
Strength Through Setbacks
Life hasn't been without its hurdles. Challenges became turning points. Instead of "pushing through" I learned to listen to my body and intuition much better.
My Philosophy
Today, my work is defined by resilience and creative problem-solving. I’ve learned that the most important journey is the one where you continuously tune in to your own needs. It is from this foundation of authenticity and "inner knowing" that I now guide others to find their own flow.
Discover how I can help you grow
Instead of continuing to hope for the day when your ideals will come true on their own, I would rather teach you how to take control of your own destiny. With the right tools, you too can steer the ship of your life. Just imagine how free, happy, and loving you would feel if you fully embraced yourself and danced with life!
Both my clients and I have experienced firsthand how much more valuable life becomes in this way. You can surf on your own flow, instead of swimming against your natural instincts. A whole world opened up for me— and continues to do so.
Testimonials
“The program is incredibly well structured. It made it much clearer for me what makes me tick. All the exercises in the program were so well aligned and led to me having much better insight into what I want and why that is important to me.”
— Reinet Maas
“I can listen to my body much better now and take a pause to reconnect with myself. Instead of jumping from one thing to another as I used to. Through a practical exercise, I became aware of my high pace and how I was running ahead of myself. I am more aware of what I need and can therefore better pace myself.”
— Lizzy
“I find that I can do much more than I thought. I finally found the courage and energy to really do what I love! I appreciated the combination of the different components in the program; I found it pleasant and varied. I experienced the guidance as very supportive and helpful. Everything could be discussed, even (especially) in the moment of the conversations.”
- Nicolien, Studio Pretletter
“I want to thank you very much for this wonderful learning experience, in which I learned in a playful way to get closer to my feelings and to let go of (negative) thoughts!”
— Yara
“Sarah is a good listener, very helpful, and has positive energy. Sarah opened my eyes to pursue my business. She helped me a lot in organizing the goals I have for my business and in believing in myself. She is always well-prepared and provides excellent service both one-on-one and in groups. Thank you and keep it up, Sarah!”
– Lisette, Studio88
“I noticed that it really works for me. This method has a physical approach. So gently massaging my head or laughing. What I particularly liked is that these were really things you could do and apply to get out of your head. Therefore, I would definitely recommend it.”
– Lisa